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Drool Worthy Sites

The culinary industry seems to have been slow to embrace the web. While there are a number of notable food bloggers and loads of great recipe sites (a handful of great technique driven sites have been cropping of late as well thanks to the proliferation of video tools), the retail side of things seems to be dominated by brick-and-mortar stalwarts like Williams-Sonoma and Sur La Table and online giants like Amazon and Cooking.com. All of this has amounted to equivalent of the mega mart being the only place to try and buy high quality equipment and ingredients. While this is all well and good, the nature of the beast is that small and local tend to offer better quality and price than big and, well, far-off. For that reason, it is difficult to find truly great items among the mass of mediocre on most sites.
For this reason, I collect bookmarks of good sites like Hummels and doilies. This weekend I had some time to peruse a few cooking magazines and came away with the following gems worth passing along.

  • Artisanal Cheese – Delicious delicious cheese! Due to my personal affinity for cheese, I have known about this one for a while, but like a smack addict, the convenience of a local vendor often trumps price and quality. That being said, if you are looking for truly high quality and unique cheese, this is really the only place you should shop.
  • Honolulu Fish Company – Indianapolis has gotten a lot better in terms of being able to get fresh fish. That being said, the Midwest fish selection is far from perfect and lacks variety. If you’re willing to pay the price though, Honolulu Fish Company offers a wide variety of fresh Pacific fish (Tuna, Mako, Mahimahi, etc.) that they will overnight to you. The videos on their site, literally made my mouth water.
  • Korin – Japanese knives are all the rage right now. I have replaced a number of my heavy European models with Globals, a Kyocera ceramic and a Shun, but these are still fairly commercial for the traditionally artisan knife makers of Japan. If you want truly magnificent knives created in the same tradition of the sword makers of Samurai, check out Korin who offer a tremendous variety of magnificent blades for all purposes (including a particularly disturbing noodle cutting knife.
  • I am always on the lookout for additional resources and will try and share more in the future. If you have any reputable high-quality sites you would like to share, please add them in the comments.

Posted in Cooking, Gadgets, The Web | Leave a comment

Outing the Trolls

The folks at 37Signals look at things differently. Most of the time it works, too. Their products approach activities like project management from a totally different angle. They favor fewer features and super-simple usability over appeasing the slack-jawed masses. Their book Getting Real, has become the user manual for a new way of thinking about software design. These principles are pervasive through all of their work.

I came across an example of this when reading their blog today. As with any blog or forum, it draws its fair share of detractors, commonly referred to as “trolls”. Most sites employ moderators who remove inappropriate comments or develop community tools to encourage self policing. 37Signals approach is different. They take the “trolls’” comments and label them as such (with a Troll/Dunce Hat in tow) and then place them front and center in the comments. It is simple and it works.

It works, because the majority of trolls on their site are software developers just like them and their audience is comprised of software developers. If someone is trying to incite something by sharing an opinion, 37Signals believes you have the right to do so, but you have the own it, dunce cap and all. In the worst case, the troll faces the derision of his peers, in the best, it sparks a lively debate that may just yield a better product. At the end of the day, though, it invites discussion and says to the trolls, “if you have something to say, you had better be prepared to defend it”.

Troll

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What to do About this New Generation

I know all of the reasoning behind it, but I finally have to come out and say that it is driving me f’ing nuts that the second generation iPhone is being called “iPhone 3G“. This is is especially true in light of the fact that they openly named each successive generation of iPod after it’s respective generation number and the letter “G” so the second version of the iPod Shuffle that I have is called an “iPod Shuffle 2G“. Pretty logical, eh? It seems especially strange for Apple to name a product after an external technology, similar to what they did with “iMovie HD” (A move that they quickly righted with iMovie ’08). Sure there are internal nomenclatures that can help to differentiate models – Intel Macs and Firewire Macs for instance – but for an external brand it would seem wise to not utterly confuse the consumer.

To be honest, it seems that they are overestimating the technical knowledge of their consumer or they are targeting a different consumer than they have previously. It is similar to the “Exchange for the rest of us” tag line they slapped on MobileMe. The consumer of these products doesn’t care that their phone is on a 3G versus CDMA versus GSM cell network, in fact they don’t even know what they have now (I know the outspoken geeks like me do, but they are the suckers that paid $600 for the original iPhone and not the people you have to reach to sell 10 million units). The consumer Apple should care about only knows that they want the new and cheaper iPhone, the coolest, must have phone on the market. I suppose it could have been worse, they could have gone the route of the “iPod Classic” which might as well have been named the “iPod Obsolete”. It makes me wonder what the next iteration of the iPhone will be called, “iPhone 3G 2G”?

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When Marketing isn’t Marketing

Shortly after the writing about Eric Ripert and how leveraging personal brand is an emerging trend in what I would describe as Web 2.0 marketing, I encountered this video. It spoke to me because in my previous life as a publicist and editor for publishing companies, I was often the voice on the other end of the line asking the author when he was going to be on Oprah (sadly, PHP and MySQL Web Development never made it on the show). The irony is that just as Dennis Cass is lamenting the seemingly asinine hoops he must jump through in order to promote his book – to the degree that he states that in his dreams of becoming an author it certainly included being the star of internet videos – he is executing the single best promotional tool for his book, via a YouTube video no less.

Virtually at the same time as I encountered the video, I clicked on a post by Seth Godin on how despite (or perhaps in spite of) an apparent lack of marketing and what would seem to be grave missteps Pixar and Disney have created a tremendous movie in Wall-e. The closing quote seems to sum up what Mr. Cass and Mr. Ripert are doing to perfection: “Marketing isn’t always about pandering to the masses and shooting for the quick payoff. Often, the best marketing doesn’t feel like marketing at all.”

Posted in *The Good*, Books, People | Leave a comment

Get Toasted Avec Eric

I vaguely remember seeing Eric Ripert on Food Network years ago, probably on some show like “Ready, Set, Cook”. I also remember being vaguely put off by what I perceived as his arrogance. I don’t know what has happened since, but it seems that this chef who is very well respected by other chefs (Three Michelin stars and a James Beard Award), seems to be making his way into America’s heart and consciousness. I suppose this could be the result of some very well crafted publicity and coaching, but that seems strange for the chef at a restaurant (Le Bernardin) that makes a practice of turning people away. It could also be leverage to sell his forthcoming cookbook. Regardless, whether playing the role of mentor and judge on Top Chef or generally kicking Anthony Bourdain’s ass as they both work the line on No Reservations, Ripert seems to be mastering the art of building the personal brand, while avoiding coming off as a product shill.

Most interesting to me is Eric’s new online enterprise Avec Eric which combines a blog with simple videos that teach basic cooking techniques. While focused on a sponsor’s (Cuisinart) product, it is far from the star of the show. Instead it is a very warm and friendly Eric teaching the basics of cooking and highlighting the clean and basic flavors of the food for which he is known. Whether this is a very forward thinking pitch that exemplifies new media’s role in marketing or a fun side project for Eric, it is definitely worth watching.

Posted in *The Good*, Cooking, Marketing, People | Leave a comment

Fidelity in Translation

Kevin Kelly recently posted an explanation of how science works in the absence of theory and being strictly driven by the mass amounts of data that are able to be culled via the large computing ecosystems that currently exist. When talking about massive amounts of data collected from a broad expanse of human beings it is only appropriate to model on Google which Kevin does.

Among his examples is an interesting explanation wherein Google employs duplicate documents that have been translated into multiple languages, in order to present sites in different languages. The system compares numerous examples and finds where correlating terms occur. As you add more and more data, you arrive at a better representation of what the true translation is. No dictionaries are involved. It is utterly fascinating how superior this model is over the straight word for word translations that are derived from dictionaries (this is how Engrish happens). Straight word-for-word translations leave out verb tenses, conjugations, plurals, idioms and colloquialisms. In this model, “I love you” translates to “Je Adorer Toi” instead of the grammatically correct and culturally more accepted “Je t’aime”. The word-for-word model is poor at best, and yet I am always surprised out how often this technique is used )particularly in business situations where it would seem unforgiveable and very risky). In the Google model, you get to see language as actually executed. More and more, the machine would see “Je t’aime” in the French document where “I love you” appeared in the English, and the correct culturally correct version would become the default translation by Google.

What’s interesting is that he ramp-up for this should be rapid and is purely data driven. Growth of the internet in non-industrialized nations will suddenly cause a deluge of data for those languages and machine generation of the language will become possible. It would seem that eventually documents, web sites, and the like will release simultaneously and with virtually perfect fidelity in every spoken language and dialect. The impact of this could be significant as no longer would the distribution of information be blocked by the artificial barrier of language. Perhaps more significant is that this could even serve as a fragmenting technology as there would be less of a benefit to learning additional languages. It seems bizarre that one could have a more perfect understanding of another culture and yet have an even lesser understanding of the local language, and yet that could be the result.

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MobileMe: Can it Reduce the Suck of .Mac?

Apple sure is doing a lot to hype this whole MobileMe thing, and I am a bit surprised how many people are actually buying into it. Yes, .Mac is one giant wad of internet suckage. Yes, I have been paying for it for 3 unbearable years. I just cannot believe that Apple ever looked at that product and thought for one minute that they were actually providing $99 worth of value to their customers. They essentially had to extort an extension of the service by holding your email address (that I personally got for free with iTools) hostage until you ponied up some cash.

Where were all the benefits?

iDisk works on occasion, although its perceived primary benefit is that you can access stuff from your Mac from a PC online, the only problem is that access from a PC rarely works.

Back to My Mac? Yeah, that doesn’t work either. Ever!

Well surely they delivered on those free exclusive Dashboard Widgets, I mean, come on low hanging fruit people! Yeah, you don’t get those either.

Yeah, but you get a sweet web email client that looks and works just like Mail.app, right? Riiiight… The web mail client. The one that is incapable of accessing your Address Book contacts even though they are synced via the very same .Mac service (Oh, and iSync is just a fancy word for destroy all of your data). The same email client that when you reply to a reply to a message that you initiated, it cannot understand any of the addresses. You read me correctly: it cannot understand the addresses that it created. This is web based email! Technologies that have been around since 1994.

If one single member of the .Mac team made it through to the MobileMe team, they might as well wave the white flag. It is utterly flabbergasting that everyone seems to be able to work with and effectively sync with the Apple native apps, with the exception of Apple. Google is eating their lunch (and what a meager lunch it is).

Yes, it is likely that I will again use .Mac in the form of MobileMe. Yes, I am sure that it will fail to deliver. There is a clear implication that they are hoping to achieve a degree of cloud computing (defined by Apple as a secure online server – uh oh.) with Mobile Me, by providing ubiquitous access to email, calendar, contacts and photos. I just don’t understand how they intend to do this and surpass existing technologies like Gmail, Google Calendar, Plaxo, and Flickr. They have some serious ground to make up just to get in the game and a debacle like .Mac most certainly will not cut it.

The signs of the inevitable utter failure are already apparent. The person who is going to see real value in MobileMe is the person who isn’t comfortable with the existing products in the market. They need it to come nice and neatly bundled in a service (that should but doesn’t) come bundled with their hardware. You can tell by the incredibly dumbed-down Guided Tour that they have produced. And yet Apple is advertising it as “Exchange for the rest of us.” Wait, the person who is uncomfortable loading their pictures to a photo hosting site, understands the role and significance of the server that runs behind Outlook??? That user is lucky to differentiate Outlook from Excel. And what is up with the turn of the century MobileMe logo?

Apple has blatantly disregarded what .Mac could have been to the degree that it has infuriated pretty much every customer of the service. Almost as if by accident, they created the the most powerful device for cloud computing in the iPhone and all of a sudden want a piece of the online app market lest iPhone owners go elsewhere – as the current web apps have likely driven them to do. They have a tremendous advantage for Mac users in that they can offer seamless integration between apps and hardware with minimal configuration similar to iTunes and the iPod (in fact, ‘iTunes for the rest of your life’ might have been a better tag line). The question is whether people are likely to pay $99 for this kind of service considering the value that they have received in the past.

Note: At the time of this post, .Mac’s webmail service is down; sigh.

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The Power of Video in Educating Users

It is sad that it is the case, but I have very low expectations of larger Fortune 500 companies when it comes to web presence.  It seems like unless they were born of the web, many of them still view there corporate site as brochure ware or of minimal value unless it can drive some form of revenue.  The extension of customer service and customer satisfaction upward into a revenue stream just seems to escape most corporations.  Often, when you go to look at resources on a product you have purchased, the best you can expect to find is a PDF of the user’s manual that came in the box.  

This was the exactly the level of detail I expected when I visited the the Jeep site today.  The onset of warmer weather prompted me to replace the hard top with the soft top this past weekend.  Anyone who has ever owned a jeep knows that installing the soft top is a combination of contortionism, origami and finger strength and dexterity beyond human comprehension.  My personal efforts have left pieces of canvas flapping wildly in the wind; more sailboat than modern vehicular transportation.  Despite the fact that half of the owner’s manual is dedicated to top installation and removal, I still had no clue how to attach several pieces of top.  I hoped that at the very least I might be able to blow up an image of a properly installed top and glean a modicum of information on what went wrong.  Imagine my surprise when on the Jeep site there are detailed videos specific to each vehicle demonstrating the proper installation of the top.  All questions answered and I leave once again enamored with my car and no longer flapping in the breeze.

It is nice to see that Jeep realizes that satisfying your current customers goes a long way toward acquiring new customers.  No matter how much I enjoyed my car, if I could never properly install the top, I am not likely going to recommend it to a friend.  A simple two-minute video solves the problem and makes me happy.  This kind of stuff happens on the web all the time as developers employ screencasts to educate their audience on how to use their application, it is nice to see it trickling into the consumer product market as well.  Imagine if all those VCR manufacturers has videos on how to set the clock and schedule recordings.

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Quick Tip: Use Yahoo! Pipes to Populate Social Networking Sites

It seems it is becoming increasingly important that you build an online persona for yourself and claim your place in various social networking venues and other sites where you can put your personal stamp. This is particularly true if you work in the tech and web industry, where a degree of Internet savvy and being viewed as a member of the online community is critical. The problem is that as the numbers of these social networks continue to grow it becomes more difficult to keep these sites populated with fresh and interesting content. If you wish to make a good impression online, perhaps the only thing worse than posting that video of you doing the lambada with your neighbors Pomeranian is to have stale and dated content or nothing at all. Furthermore, you should not simply be taking control of search results for your name, your ultimate goal should be to drive traffic to your home site or sites, be those your business, your blog, or your resume. In this day of RSS syndication, why not use the ability to import a feed into most social networks in order to get your content in front of a fresh audience and draw them back to your sites of choice and save yourself the effort of creating fresh content for every single Facebook, MySpace, Virb, and Vox out there. The problem here is that most of these sites allow you to only import one feed and if you are like me, you do actively contribute in multiple places, even if they are low effort like your Delicious bookmarks, Flickr photos, Twitter tweets, and Last.fm scrobbles. There is however, a very easy way to compile all of these feeds into a single feed that can then be important to the site of your choice: Yahoo! Pipes.

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Moving to OmniFocus (Kind of)

Merlin Mann has posted what amounts to an advisory on moving to OmniFocus. His caveat essentially boils down to the fact that you should review your practices and current system to make certain that you are sticking to the tenets of the GTD system. During my brief tenure as a GTDer, I have switched tools numerous times, switching from paper-based, to iCal, to kGTD, and now iGTD. In addition to the desire to try something new, and the increasing bells and whistles that more polished and directed tools provide, the chance to do a GTD review is one of the driving factors for these upgrades. I am currently very happy with iGTD, but with the due diligence that seems to be going into OmniFocus, I feel it is worth my while to give this thing a trial.

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  • Dromedary Apothecary

    This is the weblog of Kit Kemper. It is generally about marketing. Marketing in the sense that pretty much everything you do as a company and more often as a person these days devolves into marketing of some sort or another. It is also about tech in much the same way as it is about marketing, technology touches more of our lives every day and where people, marketing, and technology converge there are some pretty interesting things happening.