Category Archives: *The Good*

A Vegetarian Goat Rancher

By Kit | Published: October 28, 2008
I find the changes taking place in the agriculture business to be really promising. I, too, am a vegetarian and couldn't fathom eating goat, but I think diversification of the American pallet and a focus on producing really high quality small scale products is a good thing.
Also posted in Cooking, Miscellaneous and Multitudinous | Leave a comment

When Marketing isn’t Marketing

By Kit | Published: July 2, 2008
Shortly after the writing about Eric Ripert and how leveraging personal brand is an emerging trend in what I would describe as Web 2.0 marketing, I encountered this video. It spoke to me because in my previous life as a publicist and editor for publishing companies, I was often the voice on the other end [...]
Also posted in Books, People | Leave a comment

Get Toasted Avec Eric

By Kit | Published: July 1, 2008
I vaguely remember seeing Eric Ripert on Food Network years ago, probably on some show like “Ready, Set, Cook”. I also remember being vaguely put off by what I perceived as his arrogance. I don’t know what has happened since, but it seems that this chef who is very well respected by other chefs (Three [...]
Also posted in Cooking, Marketing, People | Leave a comment

The Power of Video in Educating Users

By Kit | Published: April 11, 2008
It is sad that it is the case, but I have very low expectations of larger Fortune 500 companies when it comes to web presence.  It seems like unless they were born of the web, many of them still view there corporate site as brochure ware or of minimal value unless it can drive some [...]
Posted in *The Good* | Tagged | Leave a comment

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  • Dromedary Apothecary

    This is the weblog of Kit Kemper. It is generally about marketing. Marketing in the sense that pretty much everything you do as a company and more often as a person these days devolves into marketing of some sort or another. It is also about tech in much the same way as it is about marketing, technology touches more of our lives every day and where people, marketing, and technology converge there are some pretty interesting things happening.