The Bad: Treating Your Customers Like Criminals Part 2 – Bank of America

By Kit | Published: November 15, 2006

Following UMGs example, Bank of America has decided that when in doubt you should treat your customers as criminals rather than acknowledging that the majority of people are not law breakers and that they should not be treated as such. Boing Boing has the full story, but here is the jist of it…

Guy sells bikes online for $600. Guy receives check from buyer for $2000 dollars. Buyer explains that extra money is for guy’s “trouble”. Dubious of the circumstances, guy asks Bank of America to confirm the availability of funds prior to depositing the check. Bank of America contacts buyer, buyer denies ever writing check. Bank of America calls cops, guy gets arrested. Guy has to pay $14,000 dollars to clear his name and is still out his $600. Bank of America says “screw you” when asked for compensation or apology.

In a reciprocal “screw you” and a bit of social justice, people have begun pulling their accounts from BOA to the tune of $50 million. I wish I could do the same, unfortunately I bank with Chase who is only marginally better.

Heck, people should have pulled their accounts simply for this.

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  • Dromedary Apothecary

    This is the weblog of Kit Kemper. It is generally about marketing. Marketing in the sense that pretty much everything you do as a company and more often as a person these days devolves into marketing of some sort or another. It is also about tech in much the same way as it is about marketing, technology touches more of our lives every day and where people, marketing, and technology converge there are some pretty interesting things happening.