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Dromedary Apothecary
This is the weblog of Kit Kemper. It is generally about marketing. Marketing in the sense that pretty much everything you do as a company and more often as a person these days devolves into marketing of some sort or another. It is also about tech in much the same way as it is about marketing, technology touches more of our lives every day and where people, marketing, and technology converge there are some pretty interesting things happening.
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OSCON – Underpants Gnomes
A lot of people would name a session “The Underpants Gnomes Strategy Guide: An eCards Case Study” to employ a bit of shock value and pique interest in their talk, leaving the attendee no choice but to walk away disappointed. Terry Chay, however used it as an understated description of his presentation. In what was easily the most entertaining session of the show, Terry broke down how he implemented an eCards program at Plaxo. It is best represented here by saying that the statement “Don’t worry about dancing bunnies and shit like that, because you’ll get your ass handed to you by people that are good at dancing bunnies…” made complete sense within the context of his talk and was one of the more family friendly moments (you know with the bunnies and all…). Terry promised to post the video of the talk on his blog (which apparently only runs when he is there), so visit often to see if it is live.
technorati tags:OSCON, Plaxo, Terry_Chay, PHP
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