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Dromedary Apothecary
This is the weblog of Kit Kemper. It is generally about marketing. Marketing in the sense that pretty much everything you do as a company and more often as a person these days devolves into marketing of some sort or another. It is also about tech in much the same way as it is about marketing, technology touches more of our lives every day and where people, marketing, and technology converge there are some pretty interesting things happening.
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WWDC Entry #1
I am on the exhibit hall floor at Apple’s WWDC and have a bit of a lull so figured I would post some notes.
Steve Jobs’ keynote was this morning. Unfortunately, exhibitors don’t have access. I followed along at MacMerc and on an AIM chat. Probably the biggest news was that Tiger is not coming until 1st half 2005 (seems like a big window). That is probably a good thing for us in the publishing industry since it gives our authors a chance to breathe and will leave some life for our Panther books. Tiger is supposed to be 64-bit which leaves some questions surrounding which hardware will be able to run it. May mean some G3s are left behind on Panther, but that is just mere conjecture at this point.
On the exhibit hall floor it was brisk following the keynote, but died down quickly after lunch. Folks seem to be very hard core into the sessions. Aaron Hillegass is running some sessions and his book Cocoa Programming for Mac OS X is drawing a lot of attention. I am a bit surprised at the level of interest in the Peachpit Apple Pro Training Series since this is a developer show and the books tend to be focused on hardware and existing applications. We’ll see what picks up as the show moves along.
That’s it for now. I will try and post more at the end of the day.
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